Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic.
You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of traffic that may not be relevant but lets you find your niche. Getting a lot of traffic helps you to find your customers. There’s nothing worse than a campaign that isn’t getting results. You spend time and money creating and running a PPC marketing campaign only to feel fed up and deflated that it isn’t working.
Increase Click Budget
It might sound straightforward, but you can get better results simply by spending more on the campaign. Let’s explore why this might be the case. Don’t think it’s merely a “throw more money at it, and it will go away” type solution. The higher your bid on a keyword, the higher you will rank for it. It means more eyes will be on it, generating more clicks. However, click budget isn’t the only factor; you must also consider ad quality, relevance & landing page experience. Some industries are more expensive than others. If your friend’s company is getting excellent results and you’re spending more but not getting that much traffic, it might be due to you being in a more expensive industry.
Write More Effective Ad Copy
One of the biggest mistakes we see with Google ad copy is being too creative and not direct enough. Obviously, it does depend on the industry, but it pays to be more direct. People are coming to Google for results, and they want them quickly. They don’t want to decipher their way through complex language to find what they came for. Let’s say you are selling running shoes. You might target the keywords running trainers, women’s running trainers, running shoes for men, etc. Instead of writing “High-Quality Sport Shoes | Designed For Running | Buy Now” You could try “Running Shoes & Trainers | Men & Women Running Shoes | High-Quality Running Trainers”
It uses all the keywords; therefore, when people search for that, they will find just what they are after. However, be careful and don’t overuse keywords. The last thing you want is to have your ad copy stuffed with keywords. It may have the opposite result as customers are much more attracted to the ad copy, highlighting USPs and solving customers’ pain points. As much as we recommend using keywords and getting all the traffic in. Make sure that your ad copy is also selling your product or service.