Is Artificial Intelligence (AI) a threat to content creators?

In this era of fast-growing technology, content creators don’t need to worry about the loss of their jobs but rather appreciate and coexist with the change in trends. AI in the workplace is now the thing. It has been proven that in this modern day, AI can create content far quicker than a human, compiling relevant information and presenting it in a cohesive manner thereby making the job easier. This means that Content creators need to focus on the tone, insights, persuasion, and emotive aspects rather than being lost to machines.

Artificial intelligence (AI) has made significant strides in recent years, with the ability to automate tasks and even generate content. While this has the potential to streamline certain aspects of the content creation process, analyze vast amounts of data and provide valuable insights, it is without a doubt that this has also raised concerns about the future of human content creators.

On 30th Nov 2022, Open AI launched the Chat GPT (Generative Pre-trained Transformer). This is a type of machine learning model designed to generate human-like text and has been used to create chatbots that can engage in natural language conversations with users.

This Chatbot can be used to generate promotional materials such as social media posts, email campaigns, or website content. It can also be used to analyze customer data and identify patterns or trends that might be useful for targeting marketing efforts.

The latest model is capable of emulating a writer; turning structured data into written narrative, able to automate the writing of financial reports, product descriptions, memos, etc. Therefore given the who, what, where, which, when, and how, AI has the ability to systematically piece up a story.

Although AI has the ability to create content that is a matter of fact and event-driven, it lacks the human touch, there is a need for persuasion when creating content. The facts which rely on personalization are different from creating the customer experience which is understanding the customer.

Therefore, content creators can focus on the emotive and creative aspects plus the structure of content. The question will now shift from how to create content to how content can be impactful to the consumer.

Along with artificial intelligence, content creators can improve their efficiency, delivering with little effort and energy

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